Hermès Files Trademark Application for Crypto, NFTs and Metaverse


Another luxury brand aims to start its journey in the crypto world. Hermès, a French luxury design house established in 1837, has reportedly filed a trademark application to provide crypto-related services.
According to the tweet shared by the United States Patent and Trademark Office (USPTO) licensed trademark attorney Mike Kondoudis, the luxury company aims to expand in providing crypto, non-fungible tokens (NFTs), and metaverse goods and services.
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Hermès filed the application on August 26th at the United States Patent and Trademark Office (USPTO). The filing states that the company aims to issue “downloadable computer software for trading, viewing, storing and/or managing virtual goods, digital collectibles, cryptocurrencies and non-fungible tokens (NFTs).”
Based on the filing, the company aims to launch a platform where customers will be able to buy or sell their non-fungible tokens (NFTs). Moreover, Hermès plans to roll out fashion shows and exhibitions in the metaverse. 
The trademark filing notes that the luxury brand aims to provide financial and authentication services. It may suggest that, at some point, Hermès will allow users to pay for their goods using cryptocurrencies. 
It is worth noting that, on August 29th, the same USPTO licensed trademark attorney announced Formula One’s filing for two trademarks related to crypto and non-fungible tokens (NFTs). 
Luxury brands are more and more interested in crypto-related services. At the end of July, Tiffany & Co launched its first NFT collection exclusively to CryptoPunk holders called NFTiff. After purchasing the NFT, CryptoPunk owners receive an exclusive Tiffany & Co pendant designed according to the owned non-fungible token. 
Earlier this year, Gucci released two NFT collections, “SUPERGUCCI” and “Gucci Grail”. by Aaron S. – Expert Reviewer, BitDegree

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